To normalize safer gambling online and have a responsible gaming movement among bettors, Sportsbet by Flutter Entertainment introduced ‘Take a Sec Before You Bet.’ This is to set deposit restrictions on all online betting accounts to prevent problem gambling behaviors.
Sportsbet’s media expenditure will focus on the campaign, including TV, radio, billboards, and broadcast integrations.
The campaign attempts to influence people’s views about deposit restrictions and the usage of safer gaming technologies by spreading knowledge about them.
Sportsbet understands that these different mediums play a critical role in promoting safer betting, and it is dedicated to increasing knowledge among gamers for safer betting practices and tools.
Barni Evans, a Sportsbet CEO, said that they have a critical role in promoting a healthy gambling environment and have a responsibility to utilize their platform to deliver the message; regardless of who players bet with, they want users to gamble responsibly.
Earlier this month, Flutter signed the deal to a financial restructuring to free approximately £250 million in cash and enhance its mobility.