Performance analysis and marketing solutions provider yellowHEAD has released the Ad Creative Benchmark Report for Social Casino Games earlier this month. The company used the proprietary Alison Platform, analyzing 300 million impressions to formulate creative and effective strategies. In a tweet, the company stated that it found out that purple CTA buttons in ads give a 30% higher rate of interest than the blue and green ones.
The yellowHEAD Ad Creative Benchmark Report presents vital insights that call for a total revamp of the practices followed by the industry. Some of the important recommendations include showing the brand logo at the beginning of the video, ad videos without voiceovers, using “Spin Now” and “Claim Now” more than “Play Now,” and more. All of these recommendations are in contradiction to the stereotypical customs within the industry.
In a world where people’s attention span is shrinking day by day, marketers need to formulate strategies that apply holistic and innovative techniques. Moreover, the growing costs of advertisements have also forced marketers to redraw their plans and find ways to save time, money, and effort.
Commenting on the Ad Creative Benchmark Report, yellowHEAD Marketing Creative Strategist Noa Miller said that it would help marketers make most of the few seconds to grab the viewers’ attention. Miller further claimed that their report provides a clear view of effective and creative strategic practices, allowing the marketers to save time and money on the practices that don’t work.