Boot Hill Casino & Resort, Dodge City, Kansas, and Bally’s Corporation have entered into a market arrangement for multi-year tenure. As per the latest news regarding legalizing sports betting, the legislature is likely to spend more time than expected. Boot Hill has taken the responsibility to bring sports betting to Kansas city to fulfill the demand for sports wagers. Boot Hill casino will soon implement Bally Bet, Bally’s mobile sportsbook. Sinclair is the media partner of this sportsbook. The broadcast group will access integrated content to 19 regional sports networks opening doors to a bigger market for mobile sportsbooks.
Kansas Lottery owns and runs all gaming operations in Kansas. The multi-year arrangement between Boot Hill Casino and Bally’s Corporation will license, lease, or transfer the necessary element of Bally’s mobile sportsbook to the lottery, ensuring that the platform to be of premium grade.
After Kansas, Bally’s corporation plans to expand in DE, CO, IN, IA, IL, KS, LA, MO, NJ, NV, PA, MS, VA, and RI. This is the third time with Kansas when Bally’s corporation has set up a mobile sportsbook instead of going for a land-based casino.
President and CEO of Bally’s Corporation, George Papanier, spoke about the arrangement with Boot Hills Casino and said they are very excited to work together with Boot Hills in Kansas. With this, customers will get access to the omnichannel platform. This could be another flourishing opportunity for Bally to explore and expand. He said they couldn’t wait any longer for the legislature to approve the sports betting law for Kansas. With a mobile sportsbook, Kansas will experience a best-in-class sports betting experience.
Clark Stewart, CEO of Boot Hill Casino, said that this is a historic event for Kansas City. As Kansas Lottery managers, this is thrilling to begin this adventurous endeavor with Bally’s corporation. They have outperformed themselves in the field. With Bally’s, Boot hill is confident that online sports betting will prosper significantly in Kansas.
